New St.Isaak Street

The management of the office centre has initiated the process of returning Yakubovich Street its original name - New St.Isaak Street - and submitted a request to this end to the Toponymy Committee of St. Petersburg.
The street name was changed many times; over time it has been called Admiralty Line, Great Street and New St.Isaak Street.

New St. Isaac Office Centre, photograph by Dmitry Sokolov

From 1850 to October 6, 1923, it bore the name of New St.Isaak Street.
From October 6, 1923, the street bore the name of the Decembrist, Yakubovich, and back then it was called simply, Yakubovich Street (Street names from our time and from the past: St. Petersburg Toponymy / Full list of names for three centuries. Guide book. Version 2, reviewed and completed St. P.: Lik 1990.288 pages). Upon closer inspection of his biography, Alexander Yakubovich’s personality seems to be so contradictory that it is difficult to definitively label him a hero Decembrist.